Having mobile app for business: prominent benefits

Can you imagine your life without your mobile device, without all the opportunities it gives? The answer is most likely “no”. Our mobile phone has penetrated into different spheres of life, abounding with various useful things, and an essential aspect to speak about is the role of mobile applications in business. So the name of the game is the importance of mobile app for business.

Mobile application market is developing by leaps and bounds. No matter whether you sell hosiery or jewelry, offer spa or repair service, people would have a better way to reach you via mobile app. Business mobile app serves as an intermediary between you and your customers.
Does your business need an app?
In fact, every business should aim at development and growth, and for every company, it’s necessary to be up-to-date with ways which can bring value to it. Therefore, business mobile app remains a crucial part of different industries as it’s an excellent solution for business marketing.

In fact, mobile application development benefits are remarkable. First of all, a mobile app, being a unique little world for your business, is also a tool for promotion. If you have ever wondered why your business needs an app, here you can find the answers, several sound arguments for you to think over. Perhaps, you are thinking to get an app for your business right now, so these tips are here to convince you!

    5 Benefits of having mobile applications for business:

1. Effective interaction.
A mobile app will be available for your clients when they are on the go, when they simply want to find, buy or book something, right here and right now. Thus, answering the question “why your business needs an app”, one of the most important reasons to mention is its convenience for target users that entails your profit, which presupposes more constant contact. The availability of mobile app provides an opportunity for connection. Thus, some people prefer this kind of communication rather than calling, let alone going to a certain place to consult. There is more to it than that, within a mobile app, you can minimize the use of email, having reminders and notifications included. On top of that, mobile applications simplify the way of purchasing or paying for a certain service. As a result, you save customers’ time and get money in a quick and handy way.

2. Brand awareness/recognition.
Mobile apps in business help to be more recognized, to create uniqueness and give zest to its brand. What is more, perhaps, the pleasant impression can further make your customers return to your service/product again and again. Branded business apps provide identification and special style. By the way, the mobile application plays an important role in customers’ impression about the product. Having it for your business enhances a chance of your customers sympathy.Therefore, arming yourself with creativity and fantastic ideas will increase your chances of success.

3. Being among the forwards.
Having a mobile app for medium business has become popular while it is less common in small business. However, if it exists, it will tell volumes.It can make your business strategy more efficient, letting you stay competitive. If you are contemplating about the development of an app for your business you are on the way to make a sound decision. While your business rivals are hesitating, being afraid of devoting money to it or having some other reasons, you have a good motive by way of your business prosperity. Use all possibilities, think long-term and be ahead of others.

4. Financial advantage.
One more significant benefit. Mobile apps can increase corporate income. For example, by means of paid download, paid ads, ad placement and these are not the only variations that can be beneficial having such a functional tool as a mobile app. We can also speak about loyalty programs here. If your business is directly connected with the selling of certain product, loyalty programs are good market-speaks.This is a profit making decision for keeping the customer. Loyalty program can not only push up sales but find the clientele, who will be satisfied with your product/service as well as with your loyalty points. As a result, you have good sales. Moreover, stability it gives is also a big plus!

5. Marketing tool.
The mobile app is a sort of marketing channel for business. It entails customer engagement and loyalty, attracts attention. If we fit all the benefits together, we can get an important marketing strategy, deserving attention, even more so in the time of rapid increase in mobile apps in the market. And it’s not for nothing. User-friendly interface, interesting content and beautiful design of your app can fall under notice of your customers.

In a nutshell.
Nowadays, in the onrush of technology and the tendency to come up with innovations, the mobile app provides very useful and advantageous function spectrum, which can satisfy your customers and make a profit for you. Business owners, who have it are currently state-of-the-art, staying competitive and promoting their biz via the mobile app.The facilities of mobile apps are practically endless, but users delete many of them after several days, if not less. That’s why its development should be taken seriously, as the future source of your success.

Tips on getting a good motivational speaker to drive your staff

If you are in the executive or high managerial position, you certainly come across moments in your company’s or your team’s history when things do not move along the way it should and the problem seems to be low energy stocks. There are couples of reasons to this problem. Your employees might be fatigued by the usual routines they have been going through for some time, which no longer gets them excited. The changes brought by you is still not yielding the result you expected and you still see lack of involvement and energy level among your staff . At other instances, there could be some communication gap where things do not reach in a right way and you are unable to see the result despite all efforts. What can also fail is cooperation between members of the team as they have a hard time finding things they have in common or acknowledging they are going in the same direction. One of the most effective ways to tackle these and similar problems at your company is hiring motivational speakers to use their authority and performance skills to reach and energize the crowd and everyone separately. Follow the steps given below to have a motivational session at your place.

1. Analyze your own needs

It is essential for the success of the motivational session how well its provider fits the demands and requirements of the crowd he is addressing. At this juncture, you have an important role to play, since you are aware of your requirements hence you have to provide the inputs about the same informing about the nature of crowd the goal you want to achieve. Another reason why this is important is because knowing what you want translates directly into relevance of the candidate for the job. Why invite a motivational speaker who is good for integrating teams if what you are lacking is more dynamic sales.

2. Ask around

The business of motivational speaking has been around for some time, which means there are places you can go to ask for opinions. Check whether you have come across the similar session of leadership training or something other earlier in some conference of business meeting. This would certainly help you to get the right feedback to have a good session at your place. Do not hesitate to consult business partners or friends – their recommendations might be useful too.

3. Online Research

Researching online can provide you loads of information about motivational speakers. Most brand names in the industry have their own websites or use agencies that create profiles that can serve as a powerful investigation tool.

4. Check their past performances

Thanks to video streaming sites you can now watch clips from past events motivational speakers you are looking to hire have served. This proves vital information for you.

5. Big name or no name

Among motivational speakers, there are both ex-presidents and less impressive names. It is up to you which ones fit your event.

Four Easy Steps for Speaking Concisely

The price of gasoline keeps going up and new ways to be fuel efficient and conserve more are ever present in today’s economy. Can we do the same with our speech? To speak more effectively and efficiently, we can learn to use fewer words and add impact to our speech.

In American business, we value conciseness. Communicating succinctly is an effective and powerful tool for persuading, convincing, or reinforcing messages. Too much detail with a lot of inserted story lines can confuse the listener. Similarly, a response that take 3-4 minutes to get to the point is too long to hold someone’s attention especially if the speaker veered from the main point in off-topic details. You or the speaker may have even forgotten what the question was after several minutes.

Distinguishing between the need to know and nice to know is a good skill to have because the brain stops processing information after awhile to prevent psychological burn-out. This skill can be developed in both structured, rehearsed presentations and in everyday spontaneous conversations. Using succinct, well thought out messages is a lot easier in presentations than in spontaneous conversation. But with determination and practice it can be achieved.

Here’s a plan to help you develop this skill:

1. Be clear in your mind about the point you want to make. Focusing on making just one point at first to minimize having to organize your thoughts for a number of points.

2. Don’t be afraid to pause before you respond. A delayed response appears thoughtful and in control.

3. Learn to summarize what you hear people saying or what is being asked. Reiterating what you hear being said not only increases your chances of understanding and responding on target but it also buys time to formulate a response.

4. Occasionally draw upon one of the following techniques to help you make a point in an interesting way:

Make an analogy.Use a quote.Tell a brief and relevant anecdote.Define a word.Use a statistic.

This technique requires preparation because no one can predict when a question will be asked that provides a good opportunity to use a quote to respond. It requires some thought about predicting questions and then having a perfect quote, analogy or anecdote that you can use to respond. Anticipate questions before they are even asked, then discover and practice concise answering techniques out loud. When that moment arises in conversation for you to use your anecdote or quote, you will be ready and sound polished and articulate by spewing off a well-rehearsed story.

Begin by setting small goals of responding briefly (in one to two sentences) to summarize and make your point. Make your point in the first sentence of your response. You can always give more details when your listener asks for more. A common question we all hear is “What do you do for a living?” This is an ideal place to work on a succinct reply. Is your response succinct and interesting? Does it leave the listener wanting to hear more about your job?

Practice your new way of speaking in specific situations, with certain individuals or while speaking on the phone. Make it a goal to use more concise language at least two times daily. Highly efficient speech is like a hybrid car running on less gas and obtaining better mileage: use fewer words and achieve greater impact!

Activity Diagrams – Advantages, Disadvantages and Applications of Use

Activity diagrams describe the actual work flow behavior of a system in Information Technology. Activity diagrams are very similar to state Diagrams because activities are the actual state of doing something. Activity diagrams describe the actual state of activities of a system by showing all the sequence of activities performed. Activity diagrams can show activities that are conditional or parallel.
When to Use: Activity Diagrams
Activity diagrams should be used in alignment with other modeling techniques like interaction diagrams and State diagrams. The main reason behind using activity diagrams is to model the work flow behind the system being designed. Activity Diagrams are also useful for analyzing a use case by describing what actions need to take place and when they should occur, describing a complicated sequential algorithm and modeling applications with parallel processes.

Activity diagrams’ advantages:

  1. UML modeling language included that activity diagrams are normally easily comprehensible for both analysts and stakeholders.
  2. According to ZaranTech in UML for the IT Business Analyst, “The activity diagram is the one most useful to the IT BA for depicting work flow [because] it is simple to understand—both for BAs and end-users.”
  3. Since they are among the most user-friendly diagrams available, they are generally regarded as an essential tool in an analyst’s repertoire.
  4. Additionally, as stated above, activity diagrams allow an analyst to display multiple conditions and actors within a work flow through the use of swimlanes. Swimlanes, however, are optional as a single condition or actor is normally displayed without them.

Activity diagrams’ disadvantages:

  1. UML modeling language include that activity diagrams have the potential to become overly complex because their user-friendly nature may lend itself to an all-inclusive description. In other words, since it is so simple to display the information related to the project, why not include all of it? When an analyst has a large project, creating a single, overly complex diagram can be a temptation.
  2. However, as one author notes, “if you are using activity diagrams to define the structure of a work flow, you should not attempt to explore several levels of activity graphs down to their most ‘atomic’ level”. Instead, an analyst should try to present a new diagram for each work flow, or if more applicable, to use swimlanes to present different actors within the same work flow.
  3. Another aspect of activity diagrams is that they may not be used in lieu of a state diagram or sequence diagram because “activity diagrams do not give detail about how objects behave or how objects collaborate.” This is not a disadvantage per se, but it is important for an analyst to keep in mind when applying diagrams to their work.

In conclusion, activity diagrams are fairly easy to get the hang of, and will be useful for most projects because they plainly and moderately clearly demonstrate how things work.” Unlike many diagramming techniques, activity diagrams also enable the depiction of multiple choices and actors within a work flow, and they are easy for even non-technical users to follow
Applications of activity diagram:

  1. The activity diagram has been extended to specify flows among steps that transmit physical matter (e.g., gasoline) or energy (e.g., torque, pressure).
  2. Additional changes allow the diagram to better support continuous behaviors and continuous data flows.
  3. The UML 2 specification significantly prolonged the features and scale of activity diagrams beyond their earlier classification as a special case of state diagrams.
  4. Today, activity diagrams can be thought of as flow charts for the 21st century, and UML modelers use activity diagrams to describe it.
  5. Also, these activity diagrams are useful in following methods:
    • Business Rules
    • Functions that occur in parallel
    • Complex chain of multiple use cases
    • Software flows and logic control configurations
    • Procedures with judgment points and alternate flows
    • Single use cases

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Avoid Metacomments on the Writing

Expository writing fails its mission if it diverts the reader’s attention to itself and away from the topic; the process of writing should be transparent to the reader. In particular, the prose itself should direct the flow of the narrative without requiring you to play tour guide by commenting on it. Do not say, “Now that I have discussed the three theories of emotion, we can turn to the empirical work on each of them. I will begin with the psychoanalytic account of affect…” Instead, move directly from your discussion of the theories into the literature review with a simple transition sentence such as, “Each of these three theories has been tested empirically. Thus, the psychoanalytic account of affect has received support in studies that…”

Do not say, “Now that we have seen the results for negative affect, we are in a position to examine men’s and women’s emotional expression in the realm of positive affect. The relevant data are presented in Table 2…” Instead use a transition sentence that simultaneously summarizes and moves the story along: “Men may thus be more expressive than women in the domain of negative emotion, but are they also more expressive in the domain of positive emotion? Table 2 shows that they are not…” Any other guideposts needed can be supplied by using informative headings and by following the advice on repetition and parallel construction given in the next section.

If you feel the need to make metacomments to keep the reader on the narrative path, then your plot line is probably already too cluttered, the writing insufficiently linear. Metacomments will only oppress the prose further. Instead, copy edit. Omit needless words; don’t add them!

Use Repetition and Parallel Construction

Inexperienced writers often substitute synonyms for recurring words and vary their sentence structure in the mistaken belief that this is more creative, stylish, or interesting. Instead of using repetition and parallel construction, as in “Men may be more expressive than women in the domain of negative emotion, but they are not more expressive in the domain of positive emotion,” they attempt to be more creative: “Men may be more expressive than women in the domain of negative emotion, but it is not true that they are more willing and able than the opposite sex to display the more cheerful affects.”

Such creativity is hardly more interesting, but it is certainly more confusing. In scientific communication, it can be deadly. When an author uses different words to refer to the same concept in a technical article—where accuracy is paramount—readers will justifiably wonder if different meanings are implied.